Brand building for veterinary professionals /
"When I entered the veterinary industry, I believed skill and compassion alone would ensure success, but I soon realized that how we present ourselves-our brand-greatly shapes trust and perception. Rebranding myself was a daunting yet transformative experience that revealed the power of intenti...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
Wiley Blackwell,
[2026]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | "When I entered the veterinary industry, I believed skill and compassion alone would ensure success, but I soon realized that how we present ourselves-our brand-greatly shapes trust and perception. Rebranding myself was a daunting yet transformative experience that revealed the power of intentional, personal branding in building credibility and lasting relationships. This book combines my formal training with insights from conversations across the veterinary field, offering practical strategies, real-world examples, and adaptable tools to help clinic owners, veterinarians, and industry professionals create authentic, resilient, and relevant brands. Ultimately, I hope it inspires you to view branding not as self-promotion, but as a meaningful expression of your values and a way to better connect with those you serve"-- Provided by publisher. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781394284580 1394284586 9781394284566 139428456X |