| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 005 |
20260219192247.8 |
| 006 |
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| 007 |
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| 008 |
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| 040 |
|
|
|a ORMDA
|b eng
|e rda
|e pn
|c ORMDA
|d OCLCO
|
| 020 |
|
|
|a 9781807307271
|q (electronic video)
|
| 020 |
|
|
|a 1807307271
|q (electronic video)
|
| 035 |
|
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|a (OCoLC)1570245455
|
| 037 |
|
|
|a 9781807307271
|b O'Reilly Media
|
| 050 |
|
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|a HF5548.32
|
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|a 658.8/72
|2 23/eng/20260127
|
| 049 |
|
|
|a TXAM
|
| 245 |
0 |
2 |
|a A step by step guide to conversion rate optimisation (CRO) & experimentation.
|
| 250 |
|
|
|a [First edition].
|
| 264 |
|
1 |
|a [Birmingham, United Kingdom] :
|b Packt Publishing,
|c 2026.
|
| 300 |
|
|
|a 1 online resource (1 video file (3 hr., 2 min.)) :
|b sound, color.
|
| 306 |
|
|
|a 030200
|
| 336 |
|
|
|a two-dimensional moving image
|b tdi
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 344 |
|
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|a digital
|2 rdatr
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| 347 |
|
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|a video file
|2 rdaft
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| 380 |
|
|
|a Instructional films.
|2 lcgft
|
| 511 |
0 |
|
|a Andy McKenna, instructor.
|
| 520 |
|
|
|a In this 3-hour course, you will learn how to apply Conversion Rate Optimisation (CRO) and experimentation techniques to drive evidence-based growth. The course covers insight gathering, testing methods, personalisation, measurement frameworks, and scaling successful experiments. What I will be able to do after this course Understand the core principles and importance of CRO and experimentation Gather insights from qualitative and quantitative data sources Run A/B, multivariate, and other experimentation methods Personalize user experiences to improve conversion rates Measure success using clear objectives and frameworks Course Instructor(s) Andy McKenna is a CRO and experimentation leader with 20+ years of experience across financial services, ecommerce, insurance, and SaaS. He leads CRO and Experience Optimisation at iQuanti and has built enterprise experimentation programs for global brands. Who is it for? This course is ideal for digital marketers, growth hackers, and professionals looking to optimize digital performance using CRO. It suits beginners as well as those seeking to refine their existing optimisation and experimentation skills.
|
| 588 |
0 |
|
|a Online resource; title from title details screen (O'Reilly, viewed January 27, 2026).
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 650 |
|
0 |
|a Internet advertising.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Web sites
|x Design.
|
| 650 |
|
6 |
|a Commerce électronique.
|
| 650 |
|
6 |
|a Publicité sur Internet.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
6 |
|a Sites Web
|x Conception.
|
| 655 |
|
7 |
|a Instructional films.
|2 lcgft
|
| 655 |
|
7 |
|a Nonfiction films.
|2 lcgft
|
| 655 |
|
7 |
|a Internet videos.
|2 lcgft
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| 655 |
|
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|a Films de formation.
|2 rvmgf
|
| 655 |
|
7 |
|a Films autres que de fiction.
|2 rvmgf
|
| 655 |
|
7 |
|a Vidéos sur Internet.
|2 rvmgf
|
| 700 |
1 |
|
|a McKenna, Andy,
|e instructor.
|
| 710 |
2 |
|
|a Safari, an O'Reilly Media Company.
|
| 710 |
2 |
|
|a Packt Publishing,
|e publisher.
|
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4 |
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|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|e HF5548.32
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5548.32
|t 0
|l Available Online
|