A step by step guide to conversion rate optimisation (CRO) & experimentation.
In this 3-hour course, you will learn how to apply Conversion Rate Optimisation (CRO) and experimentation techniques to drive evidence-based growth. The course covers insight gathering, testing methods, personalisation, measurement frameworks, and scaling successful experiments. What I will be able...
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| Format: | Video |
| Language: | English |
| Published: |
[Birmingham, United Kingdom] :
Packt Publishing,
2026.
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| Edition: | [First edition]. |
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| Online Access: | Connect to the full text of this electronic resource |
| Summary: | In this 3-hour course, you will learn how to apply Conversion Rate Optimisation (CRO) and experimentation techniques to drive evidence-based growth. The course covers insight gathering, testing methods, personalisation, measurement frameworks, and scaling successful experiments. What I will be able to do after this course Understand the core principles and importance of CRO and experimentation Gather insights from qualitative and quantitative data sources Run A/B, multivariate, and other experimentation methods Personalize user experiences to improve conversion rates Measure success using clear objectives and frameworks Course Instructor(s) Andy McKenna is a CRO and experimentation leader with 20+ years of experience across financial services, ecommerce, insurance, and SaaS. He leads CRO and Experience Optimisation at iQuanti and has built enterprise experimentation programs for global brands. Who is it for? This course is ideal for digital marketers, growth hackers, and professionals looking to optimize digital performance using CRO. It suits beginners as well as those seeking to refine their existing optimisation and experimentation skills. |
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| Physical Description: | 1 online resource (1 video file (3 hr., 2 min.)) : sound, color. |
| Playing Time: | 03:02:00 |
| ISBN: | 9781807307271 1807307271 |