New media for a new China /
New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system:. Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Malden, Mass. :
Wiley-Blackwell,
©2010.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system:. Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR);. Considers the position of China's media in the middle of the country's tremendous social, economic and political changes;. Explores the concept of the 21st century as "China's Century" because of the nation's unprecedented growth. |
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| Physical Description: | 1 online resource (x, 244 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 238-240) and index. |
| ISBN: | 9781444319118 1444319116 9781405187978 1405187972 9781405187961 1405187964 9781444319125 1444319124 |