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Behind the AI mask : protecting your business from deepfakes /

A practical, hands-on guide to navigating deepfake technology and reducing the risks it poses to your business In Behind the AI Mask: Protecting Your Business From Deepfakes, technologist and founder of viral platform, Myster Giraffe, Carl Bogan, explains the dangers, benefits, and potential of deep...

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Bibliographic Details
Main Author: Bogan, Carl (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2026]
Subjects:
Deepfakes.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • Contents at a Glance
  • Contents
  • Introduction: The Deepfake Dilemma
  • Chapter 1 The Birth of Myster Giraffe: The Spark That Lit the Fire
  • The VFX Artist Behind the Mask
  • The Super Deepfake Squad
  • The Giraffe Who Knew Too Much
  • Real-Time Deepfakes: The Turning Point
  • Trust Experiments: The Kevin Calls
  • Audience Reactions and Social Media Psychology
  • Cancel Culture's Impact on Deepfake Comedy
  • The Ethics of Viral Manipulation
  • Lessons from Going Viral
  • What's Next?
  • Chapter 2 Very Brief History of Synthetic Media
  • The Analog Era (1870s-1980s): The First Deceptions
  • The Dawn of Digital (1980s-2000s): The Democratization Begins
  • The Deep Learning Revolution (2000s-2017): When Machines Learned to See
  • The Viral Era (2018-2023): When Business Met Deception
  • The Industrial Era (2023-Current): The New Normal
  • Conclusion: The Eternal Return
  • What's Next?
  • Chapter 3 The Double-Edged Sword: Illuminating the Duality
  • The Promise of Light
  • Restoring What Was Lost
  • The Ones We Know
  • The Torajan Reminder
  • What They'll Say with My Voice
  • The Shadow of Deception
  • The Balancing Act
  • Just Because You Can
  • When the Joke Lands Too Well
  • The Power of Saying No
  • Shadow Can't Exist Without Light
  • What's Next?
  • Chapter 4 The Dark Side of Innovation
  • The Trust Bias: Why We Believe What We See and Hear
  • The Perception Hack: How Deepfakes Trick Our Brains
  • The Face Trust Heuristic
  • The Voice Familiarity Effect
  • The Fluency Effect
  • The Emotion Trap
  • The Experiment: How Easily Can We Be Fooled?
  • The Politeness Barrier: Why People Refuse to Question Reality
  • The Wildest Real-Life Failures of Deepfake Detection
  • Joe Says No
  • X Marks the Spot
  • Celebrity Connections
  • Fake Endorsements
  • Deepfake Pornography
  • The Trust Shortcut: Why Deepfakes Work in Social Settings
  • When Curiosity Looks Like a Con
  • The Emotional Cost of Doubt
  • The Role of Big Tech in the Deepfake Crisis
  • Identifying the Boundaries
  • Why Social Media Fuels Deepfakes (and Doesn't Stop Them)
  • The Policy Problem: The Rules Keep Changing
  • The Path Forward: Can We Outthink Our Own Biases?
  • What's Next?
  • Chapter 5 The Rise of Deepfake Crime
  • Trust as a Vulnerability
  • Beyond Corporate Fraud: The Wider Impact
  • A New Kind of Cybercrime
  • Trust Is the New Attack Surface
  • Human Behavior Is the Weak Link
  • The Lasting Victim Impact
  • Government Responses
  • The Evolution of Detection Tools
  • The Evolution of Access: From Experts to Anyone
  • What's Next?
  • Chapter 6 Proactive Solutions: Staying Ahead of the Curve
  • Lessons from SawStop: Preventing Disaster Before It Happens
  • Inject, Measure, Verify: The Real-time Deepfake Kill Switch
  • The Power of Simple Safeguards
  • Personal Code Words
  • Slow It Down
  • When the Law Isn't Enough: Protecting Your Business from Deepfake Liability
  • What's Next?