rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing for libraries and information services
    sub title: systems and developments
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2025
    copyright date: 2025
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today's landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing. From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.
  note: edited by Jean-Philippe Accart.
  subject:
    topic: Library administration
  subject:
    topic: Libraries
    topic: Marketing
  classification: Z716.3 .M37 2025
  classification: 021.7
  related item:
    title info:
      title: Information systems, web and pervasive computing series
  identifier: 9781394401574
  identifier: 1394401574
  identifier: 9781394401550
  identifier: 1394401558
  identifier: 9781836690160
  identifier: 1836690169
  identifier: 9781394401567
  identifier: 1394401566
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 250813
    record change date: 20260215001448.3
    record identifier: in00005690808
    language of cataloging:
      language term: eng