rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: new science of customer relationships
    sub title: delivering the one-to-one promise with AI
  name:
    name part: Davenport, Thomas H.
    name part: 1954-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Sterne, Jim
    name part: 1955-
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2025
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services Discussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
  note: Thomas H. Davenport, Jim Sterne.
  subject:
    topic: Customer relations
    topic: Technological innovations
  classification: HF5415.5 .D38 2025
  classification: 658.8/12
  identifier: 9781394320035
  identifier: 1394320035
  identifier: 139431955X
  identifier: 9781394319558
  identifier: 9781394319541
  identifier: a1ok7xr9 cloudLibrary
  identifier: 9781394319541 O'Reilly Media
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 250713
    record change date: 20260215001243.1
    record identifier: in00005690526
    language of cataloging:
      language term: eng