Islamic branding and marketing : creating a global Islamic business /
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the ne...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Singapore :
John Wiley & Sons (Asia),
©2011.
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| Series: | Wiley trading.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents. |
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| Physical Description: | 1 online resource (xvii, 324 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119199540 1119199549 9780470828472 0470828471 9780470828489 047082848X 1283175150 9781283175159 9786613175151 6613175153 |