rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Business analytics for Sales and Marketing Managers
    sub title: How to Compete in the Information Age
  name:
    name part: Laursen, Gert H. N.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, N.Y
    publisher: John Wiley & Sons
    date issued: [2011], ©2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 242 pages).
  abstract: "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
  table of contents: Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy.
  note: Gert H.N. Laursen.
  note: Includes bibliographical references and index.
  subject:
    topic: Consumers' preferences
    topic: Research
  subject:
    topic: Consumers
    topic: Research
  classification: HF5415.32 .L38 2011eb
  classification: 658.8/34
  classification: BUS043000
  classification: 85.03
  related item:
    title info:
      title: Business analytics for Sales and Marketing Managers
    name:
      name part: Laursen, Gert H.N.
    origin info:
      publisher: Hoboken, New York : John Wiley & Sons, [2011], ©2011
    identifier: (DLC) 2010050384
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  identifier: 9781119200673
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  identifier: CL0500000114 Safari Books Online
  identifier: 46A00F57-ACD7-4AEA-AC0E-E6267C742CAC OverDrive, Inc.
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 110429
    record change date: 20260215000650.4
    record identifier: in00005690066
    language of cataloging:
      language term: eng