Market Segmentation : How to Do it and How to Profit from it.
Market Segmentation: How to do it and how to profit from it, 5th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results...
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| Format: | eBook |
| Language: | English |
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New York :
Wiley,
2012.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Market Segmentation: How to do it and how to profit from it, 5th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Inno. |
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| Physical Description: | 1 online resource (514 pages) |
| ISBN: | 9781118432747 1118432746 |