rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing plans
    sub title: how to prepare them, how to use them
  name:
    name part: McDonald, Malcolm.
    role:
      role term: creator
  name:
    name part: Wilson, Hugh
    name part: 1962-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    place:
      place term: Chichester, West Sussex, U.K
    publisher: Wiley
    date issued: ©2011
    date issued: 2011
    edition: 7th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvi, 573 pages) : illustrations (some color)
  abstract: "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--
  table of contents: Understanding the Marketing Process -- The Marketing Planning Process: 1 The Main Steps -- The Marketing Planning Process: 2 Removing the Myths -- Completing the Marketing Audit: 1 The Customer and Market Audit -- Completing the Marketing Audit: 2 The Product Audit -- Setting Marketing Objectives and Strategies -- The Integrated Marketing Communications Plan -- The Sales Plan -- The Pricing Plan -- The Multichannel Plan: The Route to Market -- The Customer Relationship Management Plan -- Implementation Issues in Marketing Planning -- Measuring the Effectiveness of Marketing Planning -- A Step-by-Step Marketing Planning System.
  note: Malcolm McDonald, Hugh Wilson.
  note: Includes bibliographical references and index.
  note: English.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
    topic: Planning
  classification: HF5415.13 .M255 2011eb
  classification: 658.8/02
  classification: BUS058000
  related item:
    title info:
      title: Marketing plans
    name:
      name part: McDonald, Malcolm.
    origin info:
      publisher: Chichester, West Sussex, U.K. : Wiley, 2011
      edition: 7th ed.
    identifier: (DLC) 2010050393
  identifier: 9781119205876
  identifier: 1119205875
  identifier: 9780470670163
  identifier: 0470670169
  identifier: 9780470670125
  identifier: 0470670126
  identifier: 9780470670118
  identifier: 0470670118
  identifier: 1283371731
  identifier: 9781283371735
  identifier: 9786613371737
  identifier: 6613371734
  identifier: 9780470669976
  identifier: 0470669977
  identifier: 2010050393
  identifier: CL0500000314 Safari Books Online
  identifier: 11296AED-4143-4B8F-97F4-EFCC99CBC2D7 OverDrive, Inc.
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 110814
    record change date: 20260215000643.6
    record identifier: in00005689977
    language of cataloging:
      language term: eng