http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
This book presents guides for companies to better understand and strengthen their approaches to creating new competitive advantages.
General principles of competitive quality -- The definition of a competitive quality tactic -- Deployment of a competitive quality -- The conditions for success of a competitive quality tactic -- Selling a competitive quality tactic -- Management of a competitive quality tactic.
Includes bibliographical references (pages 153-154) and index.