The financial services marketing handbook : tactics and techniques that produce results /
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more valu...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Bloomberg Press,
©2012.
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| Edition: | 2nd ed. |
| Series: | Bloomberg financial series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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