The financial services marketing handbook : tactics and techniques that produce results /
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more valu...
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Bloomberg Press,
©2012.
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| Edition: | 2nd ed. |
| Series: | Bloomberg financial series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar. The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- |
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| Item Description: | Series data from the jacket. |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1118222407 9781118222409 9781118236369 111823636X 9781118531716 111853171X 9786613652324 6613652326 9781280675393 128067539X |