Behavioral finance : investors, corporations, and markets /

"H. Kent Baker, PHD, CFA, CMA, is University Professor of Finance and Kogod Research Professor at the Kogod School of Business, American University. He has published extensively in leading academic and professional finance journals including the Journal of Finance, Journal of Financial and Quan...

Full description

Bibliographic Details
Other Authors: Baker, H. Kent (Harold Kent), 1944-, Nofsinger, John R.
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2010.
Series:Robert W. Kolb series in finance.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger
  • Traditional versus behavioral finance / Robert J. Bloomfield
  • Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard
  • Heuristics (rules of thumb) / Hugh Schwartz
  • Neuroeconomics and neurofinance / Richard L. Peterson
  • Emotional finance / Richard J. Taffler, David A. Tuckett
  • Experimental finance / Robert J. Bloomfield, Alyssa Anderson
  • The psychology of risk and uncertainty / Victor Ricciardi.