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Aquaculture Marketing Handbook.

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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and ec...

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Bibliographic Details
Main Author: Engle, Carole
Other Authors: Quagrainie, Kwamena
Format: eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2006.
Subjects:
Aquaculture industry.
Seafood industry.
Aquaculture > Marketing.
Seafood > Marketing.
Aquaculture industry > United States.
Seafood industry > United States.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Aquaculture Marketing Handbook; Contents; Foreword; Preface; 1 Seafood and Aquaculture Markets; 2 Demand and Supply, Basic Economic Premises; 3 Aquaculture Marketing Concepts; 4 Aquaculture Growers and Their Marketing Choices; 5 Seafood and Aquaculture Product Processing; 6 Participation and Leadership in Marketing Channels; 7 Marketing by Farmer Groups; 8 Wholesaler Marketing; 9 Market Trends; 10 The International Market for Seafood and Aquaculture Products; 11 Policies and Regulations Governing Aquaculture Marketing; 12 Planning Marketing Strategies (Identifying Target Markets).
  • 13 Marketing Research MethodologiesAnnotated Bibliography of Aquaculture Marketing Information Sources; Annotated Webliography of Sources of Data and Information for Aquaculture Marketing; Glossary; Name Index; Subject Index.