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Aquaculture Marketing Handbook.

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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and ec...

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Bibliographic Details
Main Author: Engle, Carole
Other Authors: Quagrainie, Kwamena
Format: eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2006.
Subjects:
Aquaculture industry.
Seafood industry.
Aquaculture > Marketing.
Seafood > Marketing.
Aquaculture industry > United States.
Seafood industry > United States.
Online Access:Connect to the full text of this electronic book
Description
Summary:Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture eco.
Physical Description:1 online resource (286 pages)
ISBN:9780470276433
0470276436