Geschichtspolitik als Unternehmenskommunikation Krupp im 20. Jahrhundert.
There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what e...
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| Format: | eBook |
| Language: | German |
| Language Notes: | German. |
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Berlin/Boston
De Gruyter
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image. |
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| Physical Description: | 1 online resource (378 pages) |
| ISBN: | 9783111205588 3111205584 9783111207193 3111207196 9783111207735 3111207730 |