Innovative strategies in aviation management and marketing /

Bibliographic Details
Other Authors:	Sousa, Bruno Barbosa (Editor), Marques, Mariana Inácio (Editor), Arantes, Luzia, 1994- (Editor), O'Neill, Alexandra (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Aeronautics, Commercial > Management. Airlines > Management. Airports > Management. Air Traffic Management. Artificial Intelligence. Aviation Engineering. Aviation Management. Customer Experience Management. Digital Technology. Global Business. Hospitality and Tourism. Marketing and Consumer Science. Sustainability. Sustainable Development. Electronic books.

Description
Abstract:	Innovative strategies in aviation management and marketing explores innovative practices, strategies, technologies, and management models that align the aviation industry with global tourism growth and sustainability goals. It examines how aviation can enhance tourism competitiveness through strategic management and marketing innovation. This book covers topics such as global business, sustainability, and air traffic management, and is a useful resource for business owners, aviation engineers, marketers, academicians, researchers, and scientists.
Physical Description:	1 online resource (20 PDFs (478 pages))
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337349541 (electronic bk.)