Online surveys : investigating social media use and online risk /

This case walks the reader through a recent study investigating social media use and online risk behaviour. Online surveys have many advantages but they also provide their own unique challenges. By sharing their experiences, the authors highlight the issues that one may face when recruiting for an o...

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Bibliographic Details
Main Authors:	Branley, Dawn (Author), Covey, Judith (Author), Hardey, Mariann (Author)
Format:	eBook
Language:	English
Published:	[Los Angeles, California] : SAGE, 2014.
Series:	SAGE research methods. Cases.
Subjects:	Social media > Research > Case studies. Risk perception > Social aspects > Research > Case studies. Médias sociaux > Recherche > Études de cas. Perception du risque > Aspect social > Recherche > Études de cas. Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case walks the reader through a recent study investigating social media use and online risk behaviour. Online surveys have many advantages but they also provide their own unique challenges. By sharing their experiences, the authors highlight the issues that one may face when recruiting for an online survey and offer our advice on how to overcome these obstacles. Topics include thinking about sample bias, where to recruit online, how to use snowball sampling, overcoming challenges around recruiting minors and how to design your survey to appeal to potential participants. The demographics of the sample are also discussed.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references.
ISBN:	9781473948525 1473948525