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Verbalised images : an investigation of associations and attitudes /

In 2007, when Melanie Connor began her PhD study of public attitudes towards biotechnology in Switzerland, public perception of biotechnology had already been thoroughly investigated in other countries, for example, the United Kingdom and the United States. After thoroughly reviewing this literature...

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Bibliographic Details
Main Author: Connor, Melanie (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
Subjects:
Biotechnology > Public opinion > Research > Switzerland > Case studies.
Biotechnology > Public opinion > Research > Case studies.
Biotechnologie > Opinion publique > Recherche > Suisse > Études de cas.
Biotechnologie > Opinion publique > Recherche > Études de cas.
Switzerland
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:In 2007, when Melanie Connor began her PhD study of public attitudes towards biotechnology in Switzerland, public perception of biotechnology had already been thoroughly investigated in other countries, for example, the United Kingdom and the United States. After thoroughly reviewing this literature, it became clear that a gap existed in the methods that had been used. This case study critically analyses the use of different methods to study attitudes and perception and includes an example of the use of log-linear models and correspondence analysis.
Physical Description:1 online resource : illustration (black and white)
Bibliography:Includes bibliographical references.
ISBN:9781473950085
1473950082