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Content analysis of email archival messages : why use software and how to train coders? /

This study uses content analysis as a qualitative method, as an unobtrusive technique to observe intercultural communication during the decision-making process. The research question was as follows: Is there evidence of an influence of high-context and low-context cultural orientation on the decisio...

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Bibliographic Details
Main Author: Norhayati Zakaria, 1969- (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
Subjects:
Content analysis (Communication) > Case studies.
Electronic mail messages > Research > Case studies.
Analyse de contenu (Communication) > Études de cas.
Courrier électronique > Recherche > Études de cas.
Content analysis (Communication)
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This study uses content analysis as a qualitative method, as an unobtrusive technique to observe intercultural communication during the decision-making process. The research question was as follows: Is there evidence of an influence of high-context and low-context cultural orientation on the decision-making process when it involves globally distributed collaboration using email?
Physical Description:1 online resource : illustrations (black and white)
Bibliography:Includes bibliographical references.
ISBN:9781473950634
1473950635