Assessing the impact of a community program for young girls : literature review, questionnaire survey methods, and survey data analysis /

This case study shares the research process of one upper level undergraduate research methods course for Communication Studies and Public Relations students at a mid-sized public college in the Northeastern United States. As a way to demonstrate both quantitative and qualitative research, students w...

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Bibliographic Details
Main Authors: Jurek, Rachael (Author), Isgro, Kirsten Lynn, 1965- (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study shares the research process of one upper level undergraduate research methods course for Communication Studies and Public Relations students at a mid-sized public college in the Northeastern United States. As a way to demonstrate both quantitative and qualitative research, students worked on survey design for three different populations of an annual weekend community-based event for elementary-school-aged girls. Students conducted primary and secondary research and coded and analyzed the final data collected from college women mentors, girl participants, and their parents/guardians.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9781473950603
1473950600