http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
integrating theory and practice for managers
The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains.Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, i.
Front Cover; Contents; Preface; Acknowledgments; Chapter 2: The World Wide Web and Information Technology; Chapter 4: Operations Strategy for the Internet; Chapter 5: Supply Chain Management for a Virtual World; Chapter 6: Defining the Value; Chapter 7: Outsourcing Internet Retail Operations; Chapter 11: Amazon: Supply Chain Strategy and Innovation; Back Cover
Description based upon print version of record.
Includes bibliographical references and index.