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Best practices for transportation agency use of social media /

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Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...

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Bibliographic Details
Corporate Author: Taylor & Francis
Other Authors: Bregman, Susan (Editor), Watkins, Kari Edison (Editor)
Format: eBook
Language:English
Language Notes:English.
Published: Boca Raton : CRC Press, [2014]
Subjects:
Transportation agencies > Customer services > United States.
Transportation agencies > Public relations.
Social media > United States.
Internet in public administration > United States.
Ministères des transports > Service à la clientèle > États-Unis.
Ministères des transports > Relations publiques.
Médias sociaux > États-Unis.
Administration publique en ligne > États-Unis.
POLITICAL SCIENCE > Public Affairs & Administration.
Internet in public administration
Social media
United States
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Introduction
  • 2. It's a social world / Susan Bregman
  • 3. Fish heads and haiku : voices from the field / Susan Bregman
  • 4. Using social media to connect with customers and community
  • 5. Learning from customers and community
  • 6. Agency considerations and policies
  • 7. Tying it all together / Kari Edison Watkins.