Best practices for transportation agency use of social media /

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...

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Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Bregman, Susan (Editor), Watkins, Kari Edison (Editor)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Boca Raton : CRC Press, [2014]
Subjects:	Transportation agencies > Customer services > United States. Transportation agencies > Public relations. Social media > United States. Internet in public administration > United States. Ministères des transports > Service à la clientèle > États-Unis. Ministères des transports > Relations publiques. Médias sociaux > États-Unis. Administration publique en ligne > États-Unis. POLITICAL SCIENCE > Public Affairs & Administration. Internet in public administration Social media United States Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interview.
Physical Description:	1 online resource (xviii, 261 pages) : illustrations
Bibliography:	Includes bibliographical references.
ISBN:	9781466568617 1466568615 1466568607 9781466568600