From take-off to turbulence : Boeing's bumpy journey continues /

For several years, aerospace giant Boeing has been synonymous with scandal and financial disarray--the company has suffered from severe quality issues, questionable financial strategy and aggressive worker strikes. Recently Boeing made headlines following the failure of its Starline spacecraft, leav...

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Bibliographic Details
Main Author:	Rae, Madeline (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Boeing Company > Case studies. Industrial relations > Case studies. Strategic planning > Case studies. Crisis management > Case studies. Relations industrielles > Études de cas. Planification stratégique > Études de cas. Gestion de crise > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	For several years, aerospace giant Boeing has been synonymous with scandal and financial disarray--the company has suffered from severe quality issues, questionable financial strategy and aggressive worker strikes. Recently Boeing made headlines following the failure of its Starline spacecraft, leaving two NASA astronauts stranded on the International Space Station for at least nine months longer than planned. This case asks students to evaluate the company's choices and whether Boeing can ride out its ongoing turbulence.
Physical Description:	1 online resource.
ISBN:	9781071984826 1071984829