Gimmick or industry mainstay? : an overview of the benefits and drawbacks of thinner books /

The publishing industry is witnessing a growing proliferation of eco-conscious business strategies to not only reduce carbon emissions but also drive down production costs. One such measure capturing the attention of book publishers across the globe is producing thinner books, made possible with few...

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Bibliographic Details
Main Author:	Mehta, Simran (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Sustainable design > Case studies. Marketing > Case studies. Strategic planning > Case studies. Écoconception > Études de cas. Marketing > Études de cas. Planification stratégique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The publishing industry is witnessing a growing proliferation of eco-conscious business strategies to not only reduce carbon emissions but also drive down production costs. One such measure capturing the attention of book publishers across the globe is producing thinner books, made possible with fewer pages and clever font settings. This case study explores the concept of skinny books, the underlying reasons for its widespread adoption, and its impact on the publishing sector.
Physical Description:	1 online resource.
ISBN:	9781071984789 1071984780