http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
pursuit of venture legitimacy in the sustainable urban air mobility ecosystem
Volocopter is a start-up venture in the emerging market of urban air mobility (UAM) that aims to revolutionize urban mobility by creating autonomous air taxis and transport systems. Volocopter's aircraft are designed to provide safe, efficient, and environmentally friendly transportation solutions in urban areas. The focus of the case is on market strategies and non-market strategies that Volocopter must apply to establish its venture legitimacy and gain support from non-market stakeholders, such as regulators and the public. Specifically, the case describes how using these strategies can help a new venture secure early funding from investors and gain attention from potential customers, paving the way for its continued growth and success. Central to the case are several challenges that Volocopter's founding team may face as it continues to make decisions about the development and launch of its air taxi technology into the market and how to expand and scale its operations. Overall, the case provides students with a deeper understanding of the challenges and considerations involved in establishing venture legitimacy for start-ups, while also gaining broader insights into the entrepreneurial journey, market dynamics, and strategic decision making in emerging industries.