rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Volocopter
    sub title: pursuit of venture legitimacy in the sustainable urban air mobility ecosystem
  name:
    name part: Madjdi, Farsan
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Zolfaghari, Badri
    role:
      role term: author.
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Volocopter is a start-up venture in the emerging market of urban air mobility (UAM) that aims to revolutionize urban mobility by creating autonomous air taxis and transport systems. Volocopter's aircraft are designed to provide safe, efficient, and environmentally friendly transportation solutions in urban areas. The focus of the case is on market strategies and non-market strategies that Volocopter must apply to establish its venture legitimacy and gain support from non-market stakeholders, such as regulators and the public. Specifically, the case describes how using these strategies can help a new venture secure early funding from investors and gain attention from potential customers, paving the way for its continued growth and success. Central to the case are several challenges that Volocopter's founding team may face as it continues to make decisions about the development and launch of its air taxi technology into the market and how to expand and scale its operations. Overall, the case provides students with a deeper understanding of the challenges and considerations involved in establishing venture legitimacy for start-ups, while also gaining broader insights into the entrepreneurial journey, market dynamics, and strategic decision making in emerging industries.
  target audience: specialized
  note: Farsan Madjdi and Badri Zolfaghari.
  subject:
    topic: New business enterprises
    genre: Case studies
  subject:
    topic: Aeronautics, Commercial
    topic: Management
    genre: Case studies
  subject:
    topic: Nouvelles entreprises
    genre: Études de cas
  subject:
    topic: Transports aériens
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Aeronautics, Commercial
    topic: Management
  subject:
    topic: New business enterprises
  classification: HD62.5 .M33 2024
  classification: 658.11
  related item:
    title info:
      title: Sage business cases
  identifier: 9781071931141
  identifier: 1071931148
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 230905
    record change date: 20260121204310.8
    record identifier: in00005676185
    language of cataloging:
      language term: eng