Growth stall at Tega /
The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensif...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications, Inc,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensified after the economic liberalization policies of the 1990s. The Swedish collaborators of Tega had been acquired by competitors who already marketed products and services in India. Thus, there was an impending price war for the market shares of the Indian business. The choice was between exiting the business by selling out to consolidating foreign competitors or competing with them by developing new capabilities for international business. |
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| Physical Description: | 1 online resource |
| ISBN: | 1529619823 9781529619829 |