Penny earned? : Uber reboots customer loyalty discounts /

This case explores the strategic, accounting, and finance implications of Uber's recent decision to reconfigure its pricing discount program for Uber One membership customers. Specifically, Uber replaced 5% ride price discounts with 6% Uber Cash rebates. Supporting resources overview Uber'...

Full description

Bibliographic Details

Main Authors:	Barsky, Noah P. (Author), Gagliardi, William, active 2023 (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2023.
Series:	Sage business cases.
Subjects:	Customer loyalty programs > Case studies. Strategic planning > Case studies. Marketing > Case studies. Fidélisation > Études de cas. Planification stratégique > Études de cas. Marketing > Études de cas. Customer loyalty programs. Marketing. Strategic planning. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book