CloudMagic. C /

Popular email application 'CloudMagic' received a new name viz. 'Newton' on September 14, 2016. The name change was accompanied with a change in logo and introduction of a payment plan. Newton was made available at the rate of $49.99 per year after an initial trial for 14 days. N...

Full description

Bibliographic Details
Main Author:	Sugathan, Praveen (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2022.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) > Case studies. Marketing research > Case studies. Stratégie de marque > Études de cas. Marketing > Recherche > Études de cas. Branding (Marketing) Marketing research Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Popular email application 'CloudMagic' received a new name viz. 'Newton' on September 14, 2016. The name change was accompanied with a change in logo and introduction of a payment plan. Newton was made available at the rate of $49.99 per year after an initial trial for 14 days. Newton was introduced with a lot of features on the basis of which the payment structure was justified. The users of the app, were not convinced with the new payment structure.
Physical Description:	1 online resource.
ISBN:	9781529620863 1529620864