| Abstract: | Navigating entrepreneurial opportunities in the metaverse explores how entrepreneurs in the virtual realm are capitalizing on this emerging domain by establishing virtual establishments to serve the expanding user community of the metaverse. This book discusses how entrepreneurs are now taking the lead in coming up with efficient marketing techniques to provide their customers with genuine virtual experiences. Covering topics such as entrepreneurship, metaverse, and virtual reality, this book is an excellent resource for business leaders, entrepreneurs, policymakers, researchers, academicians, and more. |
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