http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
mass communication in a converging world
xxiii, 507 pages : color illustrations ; 28 cm.
This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media and what these changes mean for their lives. The book's media systems approach helps students to look carefully at how media content is created, distributed and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings and instructor's manual.
Preface -- Part I. The nature and business of media. Understanding mass media, convergence, and the importance of media literacy ; Making sense of research on media effects and media culture ; The business of media ; Financing and shaping the media : advertising, public relations, and marketing communications ; Controls on media content : government regulation, self-regulation, and ethics -- Part II. The media industries. The internet industry ; The book industry ; The news industry ; The magazine industry ; The recording industry ; The audio industry ; The movie industry ; The television and video streaming industry ; The video game industry -- Epilogue.
Joseph Turow, University of Pennsylvania.
Includes bibliographical references and index.