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Reinventing corporate strategy for competitive advantage

In today's fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innov...

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Bibliographic Details
Other Authors: Marcao, Ricardo, 1987- (Editor), Santos, Vasco, 1986- (Editor), Pinhal, Rúben, 1996- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:
Strategic planning.
Competition.
Planification stratégique.
Electronic books.
Table of Contents:
  • Title Page
  • Copyright Page
  • Table of Contents
  • Detailed Table of Contents
  • Foreword
  • Preface
  • Chapter 1: AI in the Workplace
  • Chapter 2: Brand Management and Competitiveness in Tourism
  • Chapter 3: Corporate Asset Management in Canned Goods Brands
  • Chapter 4: Green and Renewable Energy-Related Financial Literacy in Mexico as a Competitive Advantage
  • Chapter 5: Hyper-Contextual Strategic Cognitive Restructurings Based on Advanced Analytics and Comprehensive Organizational Culture
  • Chapter 6: Leadership for Strategic Reinvention
  • Chapter 7: The Dynamics of Brand Hate During a Social-Political Conflict
  • Chapter 8: The Influence of the Spinelli Plan on the European Integration Process (1984-1992)
  • Chapter 9: The Role of Internal Marketing in Employee Engagement in the Tourism Sector
  • Compilation of References
  • About the Contributors
  • Index