Three ways brands can combat information overload and skepticism /

In a media environment that's saturated with content and advertising, marketers face a challenge in attracting consumers' attention and generating interest. For instance, many potential customers regard ads with skepticism or tune them out as background noise. Strategic brand builders can...

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Bibliographic Details
Main Author:	Aaker, David A. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2025.
Edition:	[First edition].
Subjects:	Consumers' preferences. Consumers > Psychology. Customer loyalty. Branding (Marketing) Consommateurs > Préférences. Consommateurs > Psychologie. Consommateurs > Fidélité. Stratégie de marque. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In a media environment that's saturated with content and advertising, marketers face a challenge in attracting consumers' attention and generating interest. For instance, many potential customers regard ads with skepticism or tune them out as background noise. Strategic brand builders can create a lasting positive impression by crafting relevant taglines and framing discussions around brand relevance; developing compelling content; and engaging with rather than talking at customers.
Item Description:	"September 3, 2025, reprint 67132."
Physical Description:	1 online resource (5 pages)