How one Google team built storytelling into analytics /
Google's SMB analytics team learned that sophisticated data models can fail to gain traction with users if those models lack a clear narrative and business context. The team ultimately determined that to create an effective staffing recommendation model, they would need to focus not just on the...
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| Format: | eBook |
| Language: | English |
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[Place of publication not identified] :
MIT Sloan Management Review,
2025.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Google's SMB analytics team learned that sophisticated data models can fail to gain traction with users if those models lack a clear narrative and business context. The team ultimately determined that to create an effective staffing recommendation model, they would need to focus not just on the technical aspects of the analytics stack but on the way its results were framed for decision makers. The result: a four-layer framework that puts storytelling at the core of analytics. |
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| Item Description: | "September 2, 2025, reprint 67127." |
| Physical Description: | 1 online resource (7 pages) |