How to structure a B2B marketplace venture /

Companies setting up a business-to-business marketplace to make transactions more efficient for buyers and sellers should carefully consider the best ownership structure. New research suggests that owning the marketplace outright can give a company greater control, security, and access to suppliers...

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Bibliographic Details
Main Authors:	Bonnet, Didier (Author), Parker, Geoffrey, 1933- (Author), Petropoulos, Georgios (Author), Serra, Leonardo (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2025.
Edition:	[First edition].
Series:	MITSloan management review ; reprint 66417.
Subjects:	Industrial marketing. Corporate divestiture. New business enterprises. Marketing industriel. Entreprises > Dessaisissement. Nouvelles entreprises. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Companies setting up a business-to-business marketplace to make transactions more efficient for buyers and sellers should carefully consider the best ownership structure. New research suggests that owning the marketplace outright can give a company greater control, security, and access to suppliers but can also create regulatory problems and channel conflicts. Depending on the business objective, creating a spinoff or startup can be an effective strategy for launching a B2B marketplace.
Physical Description:	1 online resource (6 pages)