The gulf takes over golf : a deep-dive into the PGA-LIV merger /

Golf fans and players were up in arms when the PGA Tour announced a merger with its rival LIV Golf, a Saudi-backed golfing association. The move has raised concerns because the merger is funded entirely by the Saudi government, a regime notorious for human rights violations. Moreover, PGA officials...

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Bibliographic Details
Main Author: Mehta, Simran (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:Sage business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Golf fans and players were up in arms when the PGA Tour announced a merger with its rival LIV Golf, a Saudi-backed golfing association. The move has raised concerns because the merger is funded entirely by the Saudi government, a regime notorious for human rights violations. Moreover, PGA officials are now answerable to golfers who refused to sign multi-million-dollar LIV contracts out of loyalty, especially since defectors may be able to return to the PGA Tour. The case study offers a closer look into the ill-conceived merger and the impact it would have on golf.
Physical Description:1 online resource.
ISBN:9781071932629
1071932624