The Sage handbook of political marketing /

Bibliographic Details
Other Authors:	Baines, Paul, 1973- (Editor), Harris, Phil, 1952- (Editor), Hejlova, Denisa (Editor), Panagopoulos, Costas (Editor)
Format:	eBook
Language:	English
Published:	London ; Thousand Oaks, California : Sage, [2025]
Subjects:	Advertising, Political. Marketing > Political aspects. Campaign management. Propaganda. Political campaigns. Campagnes électorales > Gestion. Marketing > Aspect politique. Campaign management Marketing Political campaigns Electronic books.

Description
Physical Description:	1 online resource (xlviii, 595 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529675986 (electronic bk.) 9781529677577 1529677572 1529675987