An influencer's world : a behind-the-scenes look at social media influencers and creators /

Bibliographic Details
Corporate Author:	JSTOR (Organization)
Other Authors:	Baker, Caroline, 1969- (Editor), Baker, Don, 1972- (Editor)
Format:	eBook
Language:	English
Published:	Iowa City : University of Iowa Press, [2023]
Subjects:	Social influence. Social media. Influence sociale. Médias sociaux. social media. BUSINESS & ECONOMICS / General Social influence Social media Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Voices of the digital content revolution
Rise of the digital influencer
Rise of an industry
Being the brand and the hotness of authenticity
The fight for relevance and secrets to success
Brands that got it right: defining wins in influencer marketing
The business of likes and hate: combating bullies and trolls
Self-esteem and social media: when influencers compare and despair
Cancel this! Influencers react to cancel culture and deplatforming
Chasing the next post, content block, and the anxiety of algorithms
From discrimination to the empowerment paradox: experiences of influencers from marginalized communities
The lifestyle and LA
Collabs and content houses: avoiding a s**t show
Athlete influencers: how the game is played
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