Mega-events and mega-ambitions : South Korea's rise and the strategic use of the big four events /

Bibliographic Details
Main Authors:	Joo, Yu-Min (Author), Kassens-Noor, Eva (Author), Bae, Yooil (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan, [2017]
Series:	Mega event planning. Palgrave pivot.
Subjects:	Korea (South) > Economic conditions > 1988-2002. Korea (South) > Economic conditions > 2002- Special events > Economic aspects > Korea (South) Corée du Sud > Conditions économiques > 1988-2002. Corée du Sud > Conditions économiques > 2002- Événements spéciaux > Aspect économique > Corée du Sud. Cultural studies. Human geography. Service industries. Sociology: sport & leisure. BUSINESS & ECONOMICS > Industries > General. Economic history Korea (South) Since 1988 Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. Mega-Events and Mega-Ambitions
Chapter 2. 1988 Summer Olympics and the Rise of South Korea and Seoul
Chapter 3. Daejeon Expo '93 and Paving the Way for Future Development Aspirations
Chapter 4. 2002 FIFA World Cup and Rebranding of South Korea
Chapter 5. Pyeong Chang 2018 Winter Olympics
Chapter 6. Conclusions
the Art of Using Mega-Events for Development.