Influencer creep : how optimization, authenticity, and self-branding transform creative culture /

"A look at how we are all increasingly expected to be social influencers at work. A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing �...

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Bibliographic Details
Main Author: Bishop, Sophie, 1990- (Author)
Format: eBook
Language:English
Published: Oakland, California : University of California Press, [2025]
Subjects:
Table of Contents:
  • Introduction
  • Influencers are the canaries in the algorithmic coal mine
  • Artists : optimization, but make it aesthetic
  • Making soup, eating dino nuggets : authenticity within influencer cultures
  • Linen, looms, and limestone cottages : being an "authentic" artist on social media
  • No historic nudes allowed : influencer self-branding and brand safety
  • When naked becomes nude : artists, self-branding, and brand safety
  • Conclusion : time to bring it home with a profound conclusion.