Technology-driven market transformations for digital fashion and smart luxury /

Bibliographic Details
Other Authors:	Manda, Vijaya Kittu, 1980- (Editor), Papachristou, Evridiki (Editor), Vlachopoulou, Maro, 1956- (Editor), Sousa, Bruno (Editor), Tarnanidis, Theodore, 1977- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Fashion merchandising. Luxuries > Internet marketing. Internet marketing. Mode > Marchandisage. Marketing sur Internet. Art and Design. Artificial Intelligence. Augmented and Virtual Reality. Culture and Population Studies. Digital Technology. Fashion and Luxury. Green Branding. Internet of Things. Marketing and Consumer Science. Metaverse. Smart Technology. Sustainable Development. Electronic books.

Description
Abstract:	Technology-driven market transformations for digital fashion and smart luxury explores new developments in the fashion, luxury, and retail industries through digital technology. It examines solutions for sustainable branding tactics for effective fashion and luxury marketing. This book covers topics such as green branding, smart technology, and art and design, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.
Physical Description:	1 online resource (15 PDFs (318 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337361994 (electronic bk.) 9798337362007