Insights on consumer psychology in the digital landscape /

"Insights on Consumer Psychology in the Digital Landscape provides a comprehensive exploration of consumer psychology in the digital age. By delving into both theoretical and practical aspects, it seeks to uncover the hidden psychological processes that influence consumers' online behavior...

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Bibliographic Details
Other Authors:	Bouarar, Ahmed Chemseddine (Editor), Mouloudj, Kamel (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Consumer behavior. Consumption (Economics) > Psychological aspects. Electronic commerce > Psychological aspects. Société de consommation > Aspect psychologique. Commerce électronique > Aspect psychologique. Buying Behavior. Consumer Decision Making. Consumer Psychology. Customer Loyalty. Digital Trust. E-commerce Psychology. Food Ordering Intentions. Mobile Shopping. Neuromarketing. Purchase Intentions. Sustainable Consumption. Website Quality Perspective. Electronic books.

Description
Summary:	"Insights on Consumer Psychology in the Digital Landscape provides a comprehensive exploration of consumer psychology in the digital age. By delving into both theoretical and practical aspects, it seeks to uncover the hidden psychological processes that influence consumers' online behaviors. Covering topics such as buying behavior, digital trust, and sustainable consumption, this book is an excellent resource for psychologists, marketers, business practitioners, researchers, academicians, and more."--
Physical Description:	1 online resource (21 PDFs (522 pages)).
Bibliography:	Includes bibliographical references and index.
ISBN:	9798337324265 (electronic bk.)