rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Extended reality in culture and creative industries
  name:
    name part: Peštek, Almir
    role:
      role term: editor.
  name:
    name part: Rizvic, Selma
    role:
      role term: editor.
  name:
    name part: Soucie, Sanda
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2025
    copyright date: 2025
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations (chiefly color)
  abstract: From virtual museums that transport visitors to distant historical eras, to augmented reality installations that merge digital art with physical spaces, the book uncovers a myriad of innovative applications within the fields of design, media, fashion, gaming, and more.
  table of contents: Cover -- Extended Reality in Culture and Creative Industries -- Extended Reality in Culture and Creative Industries -- Copyright Page -- Contents -- List of Figures -- List of Tables -- About the Editors -- About the Contributors -- Preface -- Acknowledgements -- 1. Beyond the Runway: A Comprehensive Review of XR Opportunities, Applications and Challenges in the Fashion Industry -- Abstract -- Introduction -- Literature Review -- Rationale for the Study -- Virtual Reality -- Virtual Fashion Shows -- Gamification in Fashion -- Augmented Reality -- Virtual Try-on in Fashion -- Mixed Reality
  table of contents: IoT Driving Fashion -- Fashion in Metaverse -- XR Powered by AI -- Future Implications and Business Strategies -- References -- 2. Designing Concept Art for VR Presentations of Cultural Heritage: Visual Communication, Multimedia and Education -- Abstract -- Introduction -- Case Study: Old Crafts: Virtual Museum of Old Crafts -- Case Study: StećakLand -- Case Study: SheLeadersVR -- Conclusion -- References -- 3. Transforming Dubrovnik's Legacy: Extended Reality and the Tourist Experience -- Abstract -- Introduction -- Evolution of XR -- Transforming the Tourism and Hospitality Industry Through AR
  table of contents: Building Immersive Experiences in Tourism and Hospitality With VR -- Dubrovnik: Balancing Tourism and Heritage in the Pearl of the Adriatic -- Film Tourism in Dubrovnik: Leveraging AR and VR for Enhanced Visitor Experiences -- GoT Themed Tours in Dubrovnik -- XR Enhanced GoT Tours -- Conclusion -- References -- 4. Immersive Phygital Technologies to Interpret a Counterfactual World War II Invasion -- Abstract -- Introduction -- The Theoretical Foundation -- Maltese Heritage and Immersive Technologies -- History and Counterfactual History of WWII
  table of contents: A New Phygital Approach in Heritage Interpretation -- Critical Autoethnographic Evidence of the Project -- Storytelling Aspect -- Scale Modelling -- Re-enactment -- The Immersive Experience -- Discussion -- Limitations of the Research -- Recommendations -- Further Research and Practice -- Conclusion -- References -- 5. Bringing Castles and Museums to Life: A Case Study on the Use of XR Technology in Northern Croatia and Slovenia -- Abstract -- Introduction -- Literature Review -- Methodology -- Data Analysis -- Research Findings -- Technology -- Video -- Castle -- People -- Issue -- Challenges
  table of contents: Discussion and Conclusion -- Acknowledgement -- References -- 6. Exploring the Impact of Augmented Reality Marketing on Destination Visit Intentions: A Stimulus-Organism-Response Framew ... -- Abstract -- Introduction -- Theoretical Background -- The Stimulus-Organism-Response Model -- AR Marketing -- Hypothesis Development -- Impact of AR Affordances on Enjoyment and Engagement -- Enjoyment, Engagement and Its Impact on Attitudes Towards AR -- Attitudes Towards AR and Destination Visit Intentions -- Methodology -- Results -- Discussion -- Theoretical Contributions -- Practical Contributions
  note: edited by Almir Peštek, Selma Rizvić and Sanda Soucie.
  note: Includes bibliographical references and index.
  subject:
    topic: Augmented reality
    topic: Industrial applications
  subject:
    topic: Cultural industries
    topic: Technological innovations
  subject:
    topic: Virtual reality
    topic: Industrial applications
  subject:
    topic: Industries culturelles
    topic: Innovations
  subject:
    topic: Augmented reality
  subject:
    topic: Cultural industries
  subject:
    topic: Virtual reality
  classification: QA76.9.A94 E98 2025
  classification: 006.8
  classification: 338.477028568
  related item:
    identifier: (OCoLC)1511434461
  identifier: 9781836623427 (electronic bk.)
  identifier: 1836623429
  identifier: 9781836623441
  identifier: 1836623445
  identifier: 9781836623434
  identifier: 1836623437
  location:
    physical location: POD
  record info:
    record content source: UKMGB
    record creation date: 250709
    record change date: 20251003212036.2
    record identifier: in00005664822
    language of cataloging:
      language term: eng