Digital platformization and effects on corporate branding : European Sports and Cultural Networks /

In recent years, digital transformations have received growing attention from all those who, in various ways, are interested in the issues of deciding and acting in organized contexts. This book proposes a reflection on the developments that are taking place in these years in the field of digital pl...

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Bibliographic Details

Main Author:	Perlangeli, Genni (Author)
Format:	eBook
Language:	English
Published:	Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2025.
Edition:	First edition.
Subjects:	Gig economy. Corporate image. Branding (Marketing) Économie à la demande. Stratégie de marque. branding. Electronic books.