The fast track : inside the surging business of women's sports /

"This book looks at the business of women's sports, including broadcasting, pay, unions, merchandising, leagues, investments, and endorsements, to document ways that it has been undervalued relative to its potential and identify areas for improvement. The author interviews stakeholders acr...

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Bibliographic Details
Main Author:	McManus, Jane, 1971- (Author)
Format:	eBook
Language:	English
Published:	Philadelphia, Pennsylvania : Temple University Press, 2025.
Subjects:	Professional sports > Economic aspects > United States. Sports for women > Economic aspects > United States. Mass media and sports > United States. Women athletes > United States > Social conditions. Sports professionnels > Aspect économique > États-Unis. Sports féminins > Aspect économique > États-Unis. Médias et sports > États-Unis. Sportives > États-Unis > Conditions sociales. Electronic books.

Table of Contents:

A Dollar and a Dream
Pay Equity
The Body
Know Your Audience
Broadcasting Gatekeepers
Broadcasting: The Road Forward
The Future of Sports Commerce
Investing in Women: The Set-Up for League Success
Finding Allies
Negotiating Value
Taking a Stand
Conclusion: Passing the Torch.