Cover Image

The fast track : inside the surging business of women's sports /

"This book looks at the business of women's sports, including broadcasting, pay, unions, merchandising, leagues, investments, and endorsements, to document ways that it has been undervalued relative to its potential and identify areas for improvement. The author interviews stakeholders acr...

Full description

Bibliographic Details
Main Author:	McManus, Jane, 1971- (Author)
Format:	eBook
Language:	English
Published:	Philadelphia, Pennsylvania : Temple University Press, 2025.
Subjects:	Professional sports > Economic aspects > United States. Sports for women > Economic aspects > United States. Mass media and sports > United States. Women athletes > United States > Social conditions. Sports professionnels > Aspect économique > États-Unis. Sports féminins > Aspect économique > États-Unis. Médias et sports > États-Unis. Sportives > États-Unis > Conditions sociales. Electronic books.

Similar Items

Front office fantasies : the rise of managerial sports media /
by: Buehler, Branden, 1986-
Published: (2023)

Eye on America.
Published: (1993)

Wrong numbers in sports : painting a bigger picture with stats that matter /
by: Berri, David J.
Published: (2010)

Sports marketing 2024 /
by: Miller, Richard K. (Richard Kendall), 1946-, et al.
Published: (2023)

Sports business research network : SBRnet : featuring sports market analytics.

Sport marketing : managing the exchange process /
by: Milne, George R.
Published: (1999)

Cases in sport marketing /
by: McDonald, Mark A.
Published: (1999)

The elusive fan : reinventing sports in a crowded marketplace /
by: Rein, Irving J.
Published: (2006)

True-hearted vixens /
Published: (2001)

Sports marketing 2026 /
by: Miller, Richard K. (Richard Kendall), 1946-, et al.
Published: (2026)

LPGA's Sagstrom on equality in sport.
Published: (2022)

Get down on the ice and start sweeping /
Published: (2018)

Gift and grit : race, sports, and the construction of social debt /
by: Darda, Joseph
Published: (2025)

Sport brands /
by: Bouchet, Patrick
Published: (2013)

Days of real sport /
Published: (1919)

Money games : the business of sports /
by: Weiss, Ann E., 1943-
Published: (1993)

The sport economist : Australian sport by the numbers /
by: Harcourt, Tim
Published: (2026)

Gender defenders of the sport binary : mediating discourses of difference against intersex and transgender female athletes /
by: Bell, Travis R., et al.
Published: (2025)

The wages of wins : taking measure of the many myths in modern sport /
by: Berri, David J.
Published: (2007)

Stumbling on wins : two economists expose the pitfalls on the road to victory in professional sports /
by: Berri, David J.
Published: (2010)

Circling the bases : essays on the challenges and prospects of the sports industry /
by: Zimbalist, Andrew S.
Published: (2011)

Circling the bases : essays on the challenges and prospects of the sports industry /
by: Zimbalist, Andrew S.
Published: (2011)

Bodies in motion : a religious history of sports in America /
by: Remillard, Arthur
Published: (2025)

The bottom line : observations and arguments on the sports business /
by: Zimbalist, Andrew S.
Published: (2006)

The business of sports /
Published: (2008)

Playbooks and checkbooks : an introduction to the economics of modern sports /
by: Szymanski, Stefan, 1960-
Published: (2009)

The bottom line : observations and arguments on the sports business /
by: Zimbalist, Andrew S.
Published: (2006)

Fight like a girl /
Published: (2020)

Public policy and professional sports : international and Australian experiences /
by: Wilson, John K., et al.
Published: (2014)

15 sports myths and why they're wrong /
by: Fort, Rodney D., et al.
Published: (2013)

Tony Brown's journal.
Published: (2007)

The comparative economics of sport /
by: Szymanski, Stefan, 1960-
Published: (2010)

Plunkett's sports industry almanac : the only comprehensive guide to the sports industry.
Published: (2005)

Incentivizing student attendance : rewards programs in collegiate athletics /
by: Benedek, Jonathan, et al.
Published: (2020)

Keeping score : the economics of big-time sports /
by: Sheehan, Richard G. (Richard Gerard), 1949-
Published: (1996)

The elusive fan : reinventing sports in a crowded marketplace /
by: Rein, Irving J.
Published: (2006)

The athlete's game plan for college and career /
by: Figler, Stephen K.
Published: (1984)

Global sports : cultures, markets and organizations /
by: Jozsa, Frank P., Jr., 1941-
Published: (2009)

The economic theory of professional team sports : an analytical treatment /
by: Késenne, Stefan
Published: (2007)

Diversity and inclusion in sport organizations : a multilevel perspective /
by: Cunningham, George B.
Published: (2019)