The fast track : inside the surging business of women's sports /
"This book looks at the business of women's sports, including broadcasting, pay, unions, merchandising, leagues, investments, and endorsements, to document ways that it has been undervalued relative to its potential and identify areas for improvement. The author interviews stakeholders acr...
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| Format: | eBook |
| Language: | English |
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Philadelphia, Pennsylvania :
Temple University Press,
2025.
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| Summary: | "This book looks at the business of women's sports, including broadcasting, pay, unions, merchandising, leagues, investments, and endorsements, to document ways that it has been undervalued relative to its potential and identify areas for improvement. The author interviews stakeholders across the industry and presents data"-- |
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| Physical Description: | 1 online resource (199 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781439925102 (electronic bk.) 1439925100 |